Brand Response
Twitter resources for startup causes
2013 was the year Twitter went public and with 57,000 tweets now sent every second the microblogging platform is still experiencing rapid growth in Europe and the UK where there are expected to be 14 million UK users by 2017.
Yet it is easy to forget that many established social enterprises and charities are yet to utilise the platform at all or else are just getting started as they launch new ventures. So we put together this quick year-end list of Twitter resources our clients had found helpful when starting out.
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Hannah
Our NationBuilder design process
Recently we've been getting lots of interest in our NationBuilder UK work so we thought it would be useful to share a short video explaining the different steps. It really is a collaborative approach and one that we have developed over time. Although no project is ever the same, we like to provide a clear framework that sits alongside our own agile methodology we use internally.
Read More Sam Lockwood
Lake District National Park & Co-Wheels Social Enterprise
The Lake District National Park in partnership with Co-Wheels social enterprise car club have launched a new integrated digital campaign with NationBuilder UK specialists Brand Response. The challenge is to increase utilisation of low-emissions and electric fleet cars for local users and visitors to this area of outstanding natural beauty.
Sam Lockwood
Does Facebook matter to social enterprise?
Facebook is truly the granddaddy of social networks. With ‘mobile first’ platforms like Instagram, Vine and Snapchat capturing the all-important youth market, does Facebook still matter?
Dutch researcher Gergana Tyaneva looks at why Facebook is still important for social entrepreneurs and points to helpful resources and examples of success.
‘The social enterprise sector in the UK is thriving. With start-up rates and growth confidence significantly higher than that of regular SME’s it’s an exciting place to operate. Yet as recent research shows gaining finance to sustain growth is still challenging. With tight marketing budgets but big opportunities, social media is an ever crucial component in getting a new social brand off the ground. Even though brands are not built overnight, the fairytale predictions of social media and its palpable effects on ROI is proving increasingly to be true. According to a 2012 report from the McKinsey Global Institute there still remains $1.3 trillion in untapped value lying in the correct adoption of social media and communication tools within the enterprise.
Read More Hannah
