The Lake District National Park in partnership with Co-Wheels social enterprise car club have launched a new integrated digital campaign with NationBuilder UK specialists Brand Response. The challenge is to increase utilisation of low-emissions and electric fleet cars for local users and visitors to this area of outstanding natural beauty.
Brand Response have produced an engaging landing page where prospective users can find out more about the service and sign up for instant promotional credit. Together with a highly targeted PPC campaign, prospective users are further engaged by on-the-ground local development teams through a personalised CRM ladder of engagement.
Mobile and Social are crucial components of the campaign; with mobile ads adapted for different devices, fully responsive design and social credit sharing encouraged throughout.
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